From Director Orest Sushko: "Using the new ATSC 3.0 terrestrial IP-based broadcast transmission standard, you can geo-target specific areas with instant updates delivering emergency messaging to unlimited users over a wide geographic area. Being IP-based, ATSC 3.0 data delivery can also converge with cell and internet delivery systems offering capacity multiplication in service when cell/mobile traffic loads become highly congested in crisis/disaster situations. Our Humber College Broadcast-Broadband Convergence B²C Lab is deploying Canada's first broadcast emergency response network for both first responders and public alerting applications... We are supporting global innovation in Canada, working with a world-class team of experts including Fred Engel, CPBE, ATSC3, PBS North Carolina, Red Grasso, along with Chris Lamb and Anthony Sammarco of Device Solutions Inc who have developed a leading edge broadcast emergency paging solution for first responders."
https://www.linkedin.com/feed/update/urn:li:activity:7197211863795802113 See The Globe and Mail article below: