Reduce firefighter alert times from 67 seconds to 5-10 seconds?

Why do we do this kind of work, specializing in low power + wireless devices? Yes, we like to solve problems. Yes, we like to collaborate. Yes, we like to give back. Therefore, if a project ticks all these boxes, and we can help design a groundbreaking device that potentially saves lives ("this new technology... could significantly reduce firefighter alert times from 67 seconds to 5-10 seconds"), then we say Yes. Yes please. Read the rest of the story here.